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CLIENT
COREtec Social
SERVICE
Organic Social
YEAR
2023-2024
TIMELINE
Ongoing
Challenge
COREtec, a leading name in innovative flooring solutions, faced a significant gap in its digital footprint. Despite a strong product line that promised a better flooring experience, their social media presence was underwhelming. The in-house marketing team at COREtec recognized the need for an external partnership to not only maintain but amplify their online presence. The primary challenge was the absence of a cohesive strategy that encompassed consistent posting methodologies and creative execution on social media platforms.
Solution
As a digital agency with a rich background in ad campaign creation and media buying but relatively new to the nuances of Organic Social, we embraced the challenge with a keen willingness to learn and adapt. Our journey began with a deep dive into understanding the essence of Organic Social and its impact. We focused our efforts on key platforms where COREtec's target audience thrived: Instagram, Facebook, and Pinterest.
Our strategy was twofold: leverage existing assets and introduce innovative, engaging content.
Interactive elements such as polls and quizzes were introduced to foster a two-way conversation, transforming passive observers into active participants in the COREtec community.
Beyond interactive visual content, we crafted well-thought-out post messaging that resonated and paired well with COREtec's product promotional efforts.
Collaboration with the external web development team was critical to the project's success. We increased the frequency of art direction meetings, providing detailed responsive design markups to ensure every aspect of the website functioned seamlessly across devices and platforms.
We produced lifestyle videos that not only showcased the product, but also rode the wave of quirky social trends, making COREtec relevant and engaging to a broader audience.
We produced lifestyle videos that not only showcased the product, but also rode the wave of quirky social trends, making COREtec relevant and engaging to a broader audience.
Result
The outcome of our strategic overhaul was nothing short of remarkable. COREtec's social media channels witnessed a staggering 500% increase in engagement across the board. This surge not only elevated COREtec's brand presence but also cemented its reputation as a customer-centric brand that values interaction and feedback. Our approach, grounded in leveraging trends and engaging content, proved that even industries traditionally considered 'non-glamorous' could find a powerful voice in the crowded social media landscape.